The Digital Capability Model in this book consists of 12 Mega Capabilities and 77 Capabilities, where a mega capability is comprised of a set of capabilities. This book is organized to describe the 77 capabilities and their maturity levels. A digital capability is defined in this book as an organizational capacity to produce intended business outcome by combining process, people and technology elements in a way that is unique to each organization, and the 77 digital capabilities are described in detail in terms of process, people and technology elements in this book.
The Model is comprehensive in scope, making it best suited for those who desire to have a broad understanding of the entire scope of digital transformation and wish to obtain the cross-boundary, multi-disciplinary knowledge across business and technology.
- Digital Customer Journey Management
- User Research
- Usability Analysis
- User Experience Designing
- User Experience Testing
- Social Listening
- Social Media Marketing
- Social Media Servicing
- Online Community Management
- Rating & Review Management</l
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