Reflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Social Media: How to Engage, Share, and Connect helps students build success in integrated PR practice. Regina Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, “sticky” social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals. Features of the fifth edition include: New Chapter (4) on Generative AI; New Chapter (7) on Storytelling in Social Media; New Feature Boxes: -Sticky Social Media; -ROSTIR (Research, Objectives, Strategy, Tactics, Implementation, Reporting): Campaigns in Action, -Storytelling: Communicate, Captivate, Connect; Chapter objectives, learning outcomes, and discussion questions; Glossary of terms; Updated appendix with social media guidelines templates; Ancillaries for instructors and students on publisher’s website