A thorough and comprehensive guide to the theoretical, practical, and methodological approaches used in survey experiments across disciplines such as political science, health sciences, sociology, economics, psychology, and marketing
This book explores and explains the broad range of experimental designs embedded in surveys that use both probability and non-probability samples. It approaches the usage of survey-based experiments with a Total Survey Error (TSE) perspective, which provides insight on the strengths and weaknesses of the techniques used.
Experimental Methods in Survey Research: Techniques that Combine Random Sampling with Random Assignment addresses experiments on within-unit coverage, reducing nonresponse, question and questionnaire design, minimizing interview measurement bias, using adaptive design, trend data, vignettes, the analysis of data from survey experiments, and other topics, across social, behavioral, and marketing science domains.
Each chapter begins with a description of the experimental method or application and its importance, followed by reference to relevant literature. At least one detailed original experimental case study then follows to illustrate the experimental method’s deployment, implementation, and analysis from a TSE perspective. The chapters conclude with theoretical and practical implications on the usage of the experimental method addressed. In summary, this book:
- Fills a gap in the current literature by successfully combining the subjects of survey methodology and experimental methodology in an effort to maximize both internal validity and external validity
- Offers a wide range of types of experimentation in survey research with in-depth attention to their various methodologies and applications
- Is edited by internationally recognized experts in the field of survey research/methodology and in the usage of survey-based experimentation –featuring contributi
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