Ben & Jerry’s: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

“Deftly and compassionately captures [Ben’s] genius in all its entrepreneurial splendor…This tale will keep you entertained.”–New York Times Book Review. A former CEO of Ben & Jerry’s tells how two ’60s holdovers built a single ice cream store into one of America’s hottest companies. From modest beginnings–opening their first ice cream shop in a renovated gas station–to entrepreneurial challenges, including their clash with Haagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider’s account of Ben & Jerry’s ice cream empire.