Digital Content in Museums: Delivering Discoverable, Usable and Strategic Content in Museums, Galleries and Heritage Institutions

This book provides a comprehensive grounding in the skills, best practices and tools needed for digital content editors and managers to succeed in the heritage sector. Currently, there is little professional training for digital content, and while the Internet holds advice, it isn’t specific to the sector and the digital landscape changes rapidly. Focusing on how digital content can positively impact the sector, it addresses four main points: the discoverability of museums through digital content; the usability of the digital spaces for audience users; and how heritage institutions can produce creative content and rely on storytelling to build a loyal audience.