Fashion Marketing: Theory, Principles & Practice

How products are marketed, when products are marketed, and the evolution of products into different sizes, shapes, colors, and uses—fashion marketers influence all of these outcomes. Fashion Marketing: Theory, Principles, & Practice applies the four Ps of the marketing concept—price, product, promotion, and place—to the fashion industry. Filled with real-life examples, this book engages readers and challenges them to apply new methods and technologies in their own emerging careers as fashion marketers.