Generation iY: Secrets to Connecting With Today’s Teens & Young Adults in the Digital Age

The one book every parent, educator, coach, and youth worker should read.

Over 100,000 adults have benefitted from Tim Elmore’s insights in this landmark book, which has been updated and expanded to include new research, stories, practical solutions, and two bonus chapters to help adults connect with today’s teens and young adults.

Generation iY helps adults:
Guide unprepared adolescents and at-risk kids to productive adulthood Guide them toward real success instead of superficial “self-esteem” Adopt education strategies that engage (instead of bore) an “I” generation Employ their strengths and work with their weaknesses on the job Understand the generation following Millennials: Generation Z It is no longer accurate to refer to Generation Y as one collective demographic. The Millennials born after 1990 are a whole new batch of students. We call them Generation iY because their life is dominated by the iPhone, the iPod, iTunes, etc. They’ve been identified as the Digital Generation, Mosaics, Techies, Millennials and Screenagers. They are the talk of Human Resource professionals and newspaper journalists, they are the prize of their parents, and they are the market share every retailer covets. They are the kids born between 1990 and 2002 and are part of the largest generation in our history. The older you are, the more you’ll feel like an immigrant among natives with this new generation. They’ve shifted from our Gutenberg era into their own Google era. Their bias is for action and interaction. We have the privilege of shaping their future.