Global Marketing Management
Global Marketing Management - Image 2

Global Marketing Management

$167.68

This textbook covers international marketing principles through case studies for advanced business students.

Global Marketing Management
Global Marketing Management
$167.68

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The leading MBA text in international marketing-with comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.

Features

  • Used Book in Good Condition

Additional information

Weight 1.134 lbs
Dimensions 25.7 × 21.1 × 3 in

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SKU: 0136157394 Category:

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