Launch Tomorrow: The Market Validation Playbook for Impatient Product People

$9.99

This book provides instruction on business, marketing, and e-commerce concepts for students interested in entrepreneurship.

Launch Tomorrow: The Market Validation Playbook for Impatient Product People
Launch Tomorrow: The Market Validation Playbook for Impatient Product People
$9.99

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Two different founders had the same idea, at the same time last spring. It happens pretty frequently with breakthrough innovations. Great minds think alike.

Anyway, there’s not much differentiating the two founders. They’re both driven. They’re smart. They know the tech will probably work, based on accumulated experience. And they’re willing to work hard to create the future.

Recently, these men were profiled in the press-you know, industry piece.They were still very much alike. Happily married, two kids, one investor. And both were still running the business they founded earlier.

But there was one difference, though. One of them had just put together a modest launch after silently sweating over the product for well over a year. The other was riding a rapidly growing seven figure business like a mounted bullfighter in a kids’ cartoon.

What was the difference, then? The difference lies in how quickly founders learn, and how quickly founders apply that knowledge.

This book is about that side project of yours. Regardless of whether you are a hacker or a hustler, this book will show you there is much more to landing pages than button colors. In this book, you will discover:

  • How to lay bare your chosen market so that you can enter it effectively
  • Finding an effective source of customer acquisition for both validation and sales, so that you can acquire prospects and customers like twisting a spigot handle
  • Using previously unavailable quantitative tools for fast early-stage validation
  • How to find the right audience for a product, and prove ready to pay for a product, even if you don’t have one yet
  • Positioning a product relative to other products, so that it stands out and attracts
  • Confidently test a product idea to prove unmet demand exists
  • Determine and test a clear go-to-market strategy
  • How to ethically co
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