Lean B2B: Build Products Businesses Want

A proven process to get from idea to product-market fit in B2B. Packed with more than 20 case studies, Lean B2B consolidates the best thinking around Business-to-Business (B2B) Customer Development to help entrepreneurs focus on the right actions each step of the way, leaving as little as possible to luck. The book helps: Assess the market potential of opportunities to find the right opportunity for your team Find early adopters, quickly establish credibility and convince business stakeholders to work with you Find and prioritize business problems in corporations and identify the stakeholders with the power to influence a purchase decision Create a minimum viable product and a compelling offer, validate a solution and evaluate whether your team has found product-market fit Identify and avoid common challenges faced by entrepreneurs and learn ninja techniques to speed up product-market validation Thousands of entrepreneurs and innovators around the world use the Lean B2B methodology. <> – Ben Sardella, Co-Founder, Datanyze, AA-ISP Top 25 Most Influential ***** 86% of Readers Rated it 5-Stars ***** <> – Dillon Forrest, Co-Founder, RankScience <> – Brian Gladstein, CEO and Founder, Explorics <> – Carmen Gerea, CEO & Co-founder, UsabilityChefs <> – AJ, B2B Entrepreneur <> – Etienne Thouin, Founder and CTO, SQLNext Software <> – Derick Jose, Co-Founder, Flutura Amazon Categories: Lean Startup Business to business Enterprise SaaS Sales Startups Product Management