Persuasive Writing: 65 tried and tested business writing tips for pitches, proposals and presentations that wow your reader

“How can I get my message across?” If you’ve ever struggled with this question when facing a business writing task, this book is for you. Written by someone who’s been there – a technical specialist who has written hundreds of successful pitches, proposals and presentations – it gives you practical ways to share your expertise clearly and effectively. Through 65 bite-sized tips from real-world experience, you’ll learn how to: Get started when staring at a blank page Arrange complex information so it makes sense Make technical content easy to understand Show your expertise without sounding boastful Sharpen your writing to make it more powerful Each tip stands alone, comes with real examples, and includes a difficulty rating. Whether you need quick fixes for today or skills to build your career, you’ll find ideas you can use right away. And because we live in the real world, the guide also shows you how to use AI tools to help with your writing. This book is about writing well when you need to get your point across clearly, concisely and convincingly at work. No fancy language, no heavy theory, just useful techniques from someone who wishes he’d known them years ago.