“This fine book is a down-to-earth primer on what
every businessperson in a dynamic economy needs
to know about modern knowledge in economics,
psychology, and philosophy.”
— Edmund Phelps
Columbia University
Nobel Laureate in Economics
Learning how to see through the complexity of business problems is of great consequence. The four core beliefs introduced in this book have been distilled from economics, neuroscience, psychology, and philosophy. They have proven to facilitate breakthrough thinking, guide continuous improvement, and shape wealth-creating strategies. Used together, they will transform your worldview–a distinct competitive advantage.
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