Research Methods For Business Students

Research Methods for Business Students 8th Edition This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the realities and practicalities of applying the knowledge to a specific student research project. This will be an invaluable guide for all students seeking to understand and undertake business and management research

Features

• Chapters cover the entire research process from choosing your topic, through critically reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection and analysis to writing about and presenting your research
• Within chapter boxes focus on…. research in the news, student research and management research; providing topical, up to date examples of research methods in use
• Within chapter checklists offer further focussed guidance
• End of chapter cases explore issues associated with undertaking research
• End of chapter progressing your research boxes, support your reflection and enable you to generate the material you will need for your research project