Schools: A Niche Market for Authors

Award-winning author and former teacher Jane R. Wood shares the many strategies she has used since 2004 to successfully market and sell her books to schools. In 2014, a large school district purchased 6,400 copies of one of her juvenile fiction books. Wood tells authors how to tap into this unique market – whether a book is a children’s picture book, a middle reader, a YA book, or a fiction or nonfiction book appropriate for older students. Authors will learn how to contact schools; how to develop relationships with educators; how to create educational resources for their book; and how to develop dynamic presentations for an author visit. Wood shows how both teachers and students can benefit from a meaningful connection with a publisher author.