Selling Buildings: Maximizing Prices and Profits in Commercial Real Estate

Success in commercial real estate isn’t just about buying and selling–it’s about strategy, positioning, and execution. In Selling Buildings, legendary New York City broker Bob Knakal and premier industry broker coach Rod Santomassimo reveal the proven methods that have led to billions in transactions and countless career breakthroughs.
Packed with real-world insights, this book provides brokers and investors with the tools to maximize property values, create competitive bidding environments, and close deals with precision. Whether you’re an experienced professional or just starting, Selling Buildings is your playbook for dominating the market, securing exclusive listings, and achieving exceptional results.
A must-read for anyone serious about commercial real estate, this book delivers decades of expertise in a step-by-step guide to selling more buildings at higher prices.