Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences

$34.05

This book teaches principles of marketing and business management within the context of the performing arts.

Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences
Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences
$34.05

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Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.

Additional information

Weight 0.608 lbs
Dimensions 15.9 × 3.8 × 24.1 in

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