Analyze. Formulate. Implement. Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
Strategic Management of Technological Innovation
$27.28
This textbook teaches students how to analyze, formulate, and implement strategies for managing technological innovation.
Additional information
| Weight | 0.508 lbs |
|---|---|
| Dimensions | 19.8 × 1.3 × 23.1 in |
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