The Library Outreach Casebook

This book contains 20 cases for librarians in all types of libraries to use to start or further their current outreach efforts. The cases detail universal problems that all librarians face when attempting to create outreach, tools and resources for outreach efforts, and methods for implementation of initiatives, focusing on ideas and processes that are inexpensive. They address starting strategies, including planning and organizing an environmental scan, building library image, building an outreach technology toolkit, using content marketing to reach elusive populations, using website usability testing, engaging with patrons on social media, graphic design, and purchasing promotional swag; programming and event planning, including hosting a library de-stress week, developing a library fair for faculty and staff, hosting a game night in an academic library, hosting therapy dogs, bringing theatre productions to the library, hosting a Wikipedia editing party, and bringing in traveling exhibits; and outreach to specific populations, including first-year students in college, users with disabilities, graduate students, student artists, and students using special collections. Contributors are librarians from universities and library systems in North America. Annotation (c)2018 Ringgold, Inc., Portland, OR (protoview.com)