Yasutomo and Company was established in June 1954 by Mr. Ben Yasutomo. A man of vision, Mr. Yasutomo believed that global marketing was possible back in the 1950s because he recognized that consumers in both the U.S. and Japan wanted products from the other’s country. He decided to set up an office in San Francisco, strategically located to develop commerce between the two countries. The initial goal was to supply stationery and artist materials from Japan to the U.S. and to distribute American candy and snack food products to Japan.
Features
- Rich Vermilion Color: Vibrant red-orange hue ideal for hand-lettered manuscripts, seals, ink paintings, and calligraphy.
- Traditional Usage: Widely used in Asia for calligraphy instruction and correction of students’ work, adding warmth and depth to artwork.
- Water-Resistant and Opaque: Offers durability and permanence with a matte finish, ensuring long-lasting results.
- Safety Assured: Conforms to ASTM D-4236 standards, guaranteeing non-toxicity and safety for use in arts and crafts.
- Usage Tips: When using on washi paper, expect ink to soak in and spread; for Western-style lettering on sized paper, add gum arabic to reduce bleeding and maintain sharp lettering.
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