BUSINESS BASICS EXPLAINED SIMPLY: The Core Words, Concepts and Ideas to Unlock Your Literacy, Knowledge and Capacity in the Small Business World (SMALL BUSINESS SUCCESS)

GREAT BUSINESS PEOPLE AREN’T BORN….THEY’RE MADE! All real Business success begins with first knowing what the Essential words mean in 6 key categories: Finance. Investing. Accounting. Marketing. Strategy. Management. And there all here in One book! NOW ALL 250 ESSENTIAL WORDS IN AN AFFORDABLE BLACK & WHITE EDITION (Vibrant full-Color edition Also Available) THE BOOK’S PURPOSE This book was created for the purpose of helping New Businesspeople and Entrepreneurs, those just starting out their business journey, understand the essential words, concepts, and ideas necessary to be successful in business. It is for those who may not have a traditional or formalized business education or training. UNIQUE DESIGN LAYOUT: The book is full of clear, concise, but short-form explanations drawn from a 35-year business career, with 22 years specifically consulting to Small Businesses. The design is straight-forward. Each page is its own entry, containing one Essential word, concept or idea that ‘s explained simply in just two or three paragraphs. Gone are chapter-long, pages of explanations. Here is the ESSENTIAL information from which comprehension grows. The goal is to educate the reader so they have solid basis to begin their Business journey. SMALL BUSINESS SUCCESS SERIES: PART 1 “This book series takes an invaluable 3A approach; accessible, actionable, and affordable. First, they give you the essential words one needs to know, then they provide the crucial tips to build on them. I highly recommend both.” This book consists of two General Business sections with three more targeted categories underneath. The sections are broken out by their similarities in business. SECTION 1: FINANCE: Sample Topics: Capitalization Rate, Balance Sheet, CAGR, Gross Margin, Debt Servicing, Payback Period INVESTING: Sample Topics: Diversification, Call & Put Options, Dividends, Stock Splits, Liquidity, Dilution, PE Ratio ACCOUNTING: Sample Topics: Depreciation, Accrual Accounting, Owner’s Equity, Book & Salvage Value, Break-Even SECTION 2: MARKETING Sample Topics: T.A.M., Return on Ad Spend, Segmentation, Urgency, The 4 Ps, Unity-of-Message STRATEGY: Sample Topic: PQ Matrix, Competitive Analysis, Merchandising, Barriers to Entry, First Mover Status MANAGEMENT: Sample Topics: Economies of Scale & Scope, Vertical & Horizontal Expansion, Private vs. White Label ABOUT THE AUTHOR: Stuart Goldstein, MBA, is currently the President and Founder of Goldart Consulting LLC, a small business consulting firm that specializing in Finance, Marketing, Strategy, and Management consulting to micro, small and mid-size businesses in various Strategic Planning operations. Current and past clients are based across the United States, and internationally in several countries including Great Britain, France, Russia, South Africa, & Venezuela. Over his 35-year Business career, Mr. Goldstein has helped Small and Medium companies generate Millions of dollars in increased Revenue and Net Income profits. Previously, as the Director of Financial Planning at SFX Entertainment Inc., Mr. Goldstein helped analyze and complete over $3 billion in Merger and Acquisition activity including the acquisition of many of the industry’s leading concert promoters. Prior, Mr. Goldstein was the Manager of Strategic Planning in Corporate Marketing at Cablevision Systems, then the country’s fifth largest cable system operator and owner of several Entertainment assets including the Madison Square Garden, Radio City Music Hall, the New York Knicks and Rangers, and the American Movie Classics and Bravo television channels.