Google Analytics Demystified: A Hands-On Approach

Remember the skills it took to learn how to ride a bike? You needed to be actively engaged, hands-on, and have someone patient to guide you step-by-step. Google Analytics Demystified: A Hands-On Approach uses these same principles to help you master Google Analytics. The book helps you not only understand the power of Google Analytics, but also learn how to apply the data to your own strategic information needs and decisions. We’ll show you how to obtain the insights needed to improve your visitors’ online experience – so they are more likely to engage with and return to your website or blog. In short, we’ll show you how you can use Google Analytics to make better informed and more successful decisions related to your own digital property. Here are just some of the questions that we’ll help you answer: How are visitors finding my site? What do they do when they arrive? Which content do my visitors find most interesting and motivating? How much of my content is actually being consumed?