Inside the Local Campaign: Constituency Elections in Canada (Communication, Strategy, and Politics)

A wide-ranging study of the latest trends in local Canadian electioneering. Inside the Local Campaign reveals how digital media is revitalizing constituency engagement in Canadian federal elections. Drawing on data from the 2021 federal campaign, contributors discuss the latest trends in regional campaigning across the country. They discuss the roles of supporters and ground-level workers in pushing campaigns forward as well as the increasingly important role of local data collection. Ultimately, Inside the Local Campaign offers a powerful argument for why local electioneering matters.