Packed with real-life examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, provides the latest information on the management and leadership techniques and strategies used in the electronic and digital media industries. The text is popular for its contemporary approach and clear, current illustrations. Succinctly written, the Sixth Edition covers the most important aspects for future managers, leaders and entrepreneurs in the rapidly evolving media industries — and includes an all-new chapter: “”Media Management: Manager/Leader/Entrepreneur””. New coverage highlights trends in big data, mobile, social media, and the cloud. In addition, end-of-chapter case studies put readers in the role of a manager in a decision-making environment.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

This product is included in a Cengage Unlimited subscription. Subscribe to Cengage Unlimited for all your Cengage access codes on platforms like MindTap and WebAssign plus the online version of your textbook for one price per semester.