Microeconomics has become a market leader because Perloff presents theory in the context of real, data-driven examples, and then develops intuition through his hallmark Solved Problems. Readers will gain a practice perspective, seeing how models connect to real-world decisions being made in today’s firms and policy debates.

Learn economics through real business examples. Hubbard/O’Brien explains the basics of economics by demonstrating how real businesses use economics to make real decisions everyday. This is something all readers can connect to, as they encounter businesses in their daily lives. And regardless of future career pathopening an art studio, doing social work, trading on Wall Street, working for the government, or bartending at the local pubreaders will benefit from understanding the economic forces behind their work.

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• Microeconomics