PRESENTING DATA: A Lean approach to tell ideas through data

“It is fascinating to think that data, which we often imagine cold and distant in their Excel spreadsheets or strings of characters in a program, can tell us a story, but at the same time, like characters in a Pirandello book, they need an “author” who can enhance them”. Davide Chiaroni, Full Professor of Strategy & Marketing, Politecnico di Milano Any important and thoughtful decision is based on numerical results and summaries. In fact, most presentations in business are made of numbers, graphs and tables. Why do data presentations have to be boring and uninteresting? We invest time, we work across spreadsheets and presentation software, we do what we can to embellish our slides, but often the message doesn’t get through and is easily forgotten. In a compelling concatenation of stories, theory, science and concrete examples, the author outlines a process structured in a few simple steps that will enable you to turn any data presentation into an engaging, professional and effective story. IN THIS BOOK YOU WILL LEARN HOW TO: Design data stories in a Lean way, optimizing every second of your time Analyze and understand your audience to create a tailor-made storyline Use the world’s seven most powerful storytelling archetypes to tell data stories Visualize your story, slide by slide, like scenes in a movie that will keep your audience glued to the screen Leverage the science of perception to understand how the human brain works and use memorable design Unlock your data storytelling full potential with artificial intelligence If you want to use data to influence your audience and guide your stakeholders’ strategic decisions, this book is for you.