2025 UPDATED EDITION – Social Media Marketing 2025 – 2025 Fully updated for 2025 Social Media Tips, Trends, and Tools – Updated Chapters on Instagram, TikTok – AI references throughout the Workbook Learn SOCIAL MEDIA MARKETING in Plain English – Step by Step! Buy the Social Media Book Used by Stanford Continuing Studies to Teach Social Media Marketing. Updated – Fully updated as of 2025 with a NEW focus on ‘Recommendation Engines’ vs. ‘Traditional Social Media Platforms’ plus AI (Artificial Intelligence) tips and tools throughout. Social Media Marketing explained. It’s a PARTY and you are the PARTY THROWER. Platform-by-Platform – Step-by-step Marketing on Facebook, Instagram, TikTok, LinkedIn, YouTube, Twitter, Pinterest. Read the Reviews – compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books Learn to Advertise on Social Media Platforms without losing money Watch Videos – view step-by-step companion VIDEOS that SHOW you how to use social media for your business. Use the Worksheets – download WORKSHEETS that guide you step-by-step for EACH platform – Facebook, Twitter, Instagram, YouTube, LinkedIn, etc. Access Free Tools – access the companion Marketing Almanac with free tools for social media marketing! The #1 Bestselling Workbook on Social Media Marketing for Your Business Jason McDonald – written by a successful practitioner of Social Media Marketing Stanford University – used by Dr. McDonald in his courses, both online and in face-to-face workshops Got Questions? – just Google ‘Jason McDonald’ and send a quick email or call. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. TABLE OF CONTENTS Preface – how this book works. How to access the companion worksheets and resources. Marketing Basics – how this book works. How to access the companion worksheets and resources. Social Media Marketing – what it means to use social media for ‘marketing.’ It’s a Party and you are the Party Thrower. Content Marketing – Content is the ‘food and entertainment’ of your social media party. How to create a content marketing machine. Facebook Organic – understanding how to market on Facebook via Facebook posts, Pages, and Groups. Facebook Advertising – a basic overview to advertising your business on Facebook and Instagram. LinkedIn – optimizing your profile, using LinkedIn to schmooze. LinkedIn content strategies. Twitter – Do you tweet? Should you? The hidden opportunities amidst the noise of Twitter. Instagram – the #1 platform for visual shopping and consumer outreach. Both organic and advertising. YouTube – the three uses of video – supportive, SEO, and sharing / viral plus native video on other platforms. TikTok – the new kid on the block and how to use TikTok for B2C marketing. Pinterest – Pin it to win it on Pinterest Email Marketing – the Rodney Dangerfield of social media marketing Epilogue – how to stay up-to-date on social media marketing. Social Media Marketing in PLAIN ENGLISH – step-by-step with a leading instructor from Stanford Continuing Studies
Social Media Marketing Workbook: How to Use Social Media for Business (2025 Marketing – Social Media, SEO, & Online Ads Books)
$39.90
This workbook provides instruction on modern marketing techniques, a valuable vocational skill for students interested in business.
Additional information
| Weight | 1.397 lbs |
|---|---|
| Dimensions | 21.6 × 2.8 × 27.9 in |
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Social Media Marketing Workbook: How to Use Social Media for Business (2025 Marketing – Social Media, SEO, & Online Ads Books)
$35.90
This workbook provides vocational education on modern business practices, specifically social media marketing and SEO.
Updated 2020 Edition of the SOCIAL MEDIA MARKETING book!
Learn Social Media Marketing for business step by step in this new, 2020 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the Social Media Marketing Workbook has become a beloved classic among small business owners and marketing managers. Why? The reason is that this is one of the best selling social media marketing books, one that lays it out clearly step-by-step. The book begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagram, and YouTube) and helps you to make a plan for how to market a business on social media.
The book is based on an analogy – that social media is like a party and that you are the ‘party thrower.’ You need content just as you’d need food and entertainment, you need a promotion strategy just as you’d need invitations, and you need a systematic understanding of each social platform, just as you’d need a lot of technical knowledge to throw a great wedding or a great corporate meet-and-greet. Indeed, you’ll be throwing a ‘party with a purpose,’ using social media marketing to build your brand and ultimately sell more stuff.
Compare the Social Media Marketing Workbook to other books out there on the topic. It plays well with Social Media Marketing for Dummies, for example, and is an excellent companion to more conceptual books like Crushing It or Building a StoryBrand. It’s the perspiration to their inspiration. It’s the zig to their zag, and it’s a book that gives you more than 500 social media marketing tips. It provides practical, hands-on knowledge for 2019 and 2020.
Got questions? Just Google the author, Jason McDonald, and send him a quick email or message. The book includes massive links, videos, resources, and an amazing co
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