Solo by Choice: How to Start Your Own Law Firm, and Be the Lawyer You Always Wanted to Be

This new third edition of Solo by Choice lands at a pivotal moment as the legal profession emerges from the shadow of the pandemic. Though solo practice has often been a tough sell, the legal community – from new grads to senior lawyers – is taking a fresh look at law firm ownership for numerous reasons: the elimination of many traditional legal jobs, more enlightened attitudes towards entrepreneurship, technology advances and the capabilities that have slashed startup costs. and a desire to control one’s destiny and do work that matters. Whether you’re a lawyer evaluating the solo option, or you’re ready to start your own firm — or you’re an existing solo looking to update your practice to take advantage of new opportunities — here is some of what you’ll learn in Solo by Choice: * How to decide whether solo’ing and small firm practice might be right for you; * How to overcome your biggest fears about solo practice; * How to select a practice area that serves your interests, financial goals, and lifestyle; * How to assess your technology needs and choose a tech stack for your practice; * How newly emerging business models can create new opportunities for solos; * How to build strong client relationships and develop a solid retainer agreement; * How to outsource and automate to manage busy times and grow your practice * How to leverage digital marketing and social media * How to manage personal challenges and maintain balance while running a successful practice.