The Business of Comedy: 21 Things Every Comic Should Know About the Business of Standup Comedy (Funny Muscle)

Think You’re Funny Enough to Go Pro? Great. So do a million other open mic warriors. Here’s the Brutal Truth: Open mics don’t pay. Exposure doesn’t either. Comedy clubs won’t book you just because your mom thinks you’re hilarious. Talent is great, but knowing the business is how you actually get paid. Stand-up isn’t just jokes. It’s a grind, a brand, and a business. That’s where The Business of Comedy Workbook comes in. Learn from Mike Lukas–a comic with 24 years in the game, national TV credits (NBC, Comedy Central, A&E), and stage time everywhere from The Second City to cruise ships to late-night television. This isn’t theory. It’s a blueprint. Inside, You’ll Learn: How to get booked without begging or waiting for someone to “discover” you How to build a fanbase that fills seats How to price yourself like a pro (and stop getting paid in drink tickets) How to avoid rookie mistakes that keep most comics stuck in open-mic purgatory How to actually break into festivals, agents’ circles, and TV Perfect For: Aspiring comedians tired of spinning their wheels Comics who want to get paid (and not just in “experience”) Dreamers ready to turn funny into full-time Stand-up comedy can be brutal. You’ll bomb. You’ll beg. You’ll doubt yourself. But if you understand the business side of the game, you’ll last longer than the rest–and maybe even thrive. Don’t just write jokes. Learn how to sell them. Grab the workbook and start building your comedy career for real. “You hit the nail on the head for how the business is and what comics will need.” –Bryan McKenna, NYC Comedian “A fantastic resource for comedians and would-be comedians.” –David Uribe, Brand Specialist “Practical advice in plain English from an expert who has seen it all and done it all in the standup business.” –Amazon Reader “Exactly what you need to know to begin a career in the business of comedy.” –Shelby Ricketts, Dallas Comedian