The Effectiveness of Green Commercials: Influencing Behavioral Change: A Survey of Students’ Attitudes and Opinions

This book investigates the effectiveness of ‘green’ commercials through evaluating and identifying which communication methods in the commercial influenced behavioral change; as well as analyzing how social norms influenced behavioral change. The findings in this book demonstrate which methods of marketing and communication techniques are more effective in promoting environmental behavioral change – information that is vital to ‘green’ campaigns promoting sustainability and environmental protection.