Doing a research project or dissertation can be daunting. This practical, straightforward book covers every step along the way so students can confidently take the leap into the research world.

This practical book sets out how to approach each stage of your research project, from choosing a research design and methodology to collecting and analysing data and communicating your results – and showcases best practice along the way. Packed with pragmatic guidance for tackling research in the real world, this fourth edition: Offers support for diving into a project using digital data, with how-to guidance on conducting online and social media research Empowers you to confidently disseminate your work and present with impact Helps you map out your research journey and put a plan in place with decision trees in every chapter Challenges you to be reflective and critical about the research you consume and undertake Zina O’Leary’s detailed and down-to-earth approach gives you the research skills and momentum you need to successfully complete your research project.