Today’s manufacturers have to create instant desire for their product, and this book shows how they play with people’s minds in an attempt to sell you another bar of soap or a box of cereal.
The Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers
$16.25
This book educates students on industrial design, marketing, and the psychology of consumerism through the history of packaging.
Additional information
| Weight | 0.363 lbs |
|---|---|
| Dimensions | 14 × 2.1 × 21.6 in |
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