Write to be read!: How tried and tested journalistic techniques can improve your writing

This book builds on your existing skills and knowledge to make you a better writer. It’s not a grammar book. Instead, it uses tried and tested journalistic techniques to make your writing – be it in education or the workplace – more compelling and readable. Easy-to-read and full of practical examples, you’ll learn how structure and discipline are essential for good writing. Crucially, once you’ve learned the rules, you’ll then discover that the real skill comes in how to break them.