The bestselling “untextbook” that makes the familiar strange The market leader for introductory sociology courses and a welcome alternative to traditional textbooks, You May Ask Yourself engages students with an irreverent narrative style. It questions what is often taken for granted and helps students apply sociological ways of thinking to their own experiences. The Seventh Edition features new coverage of pressing social issues related to aging, health, and inequality. Several new video interviews introduce important current research, and a thoughtfully revised InQuizitive course uses what learning experts call the “retrieval effect” to help students master core concepts.

The bestselling “untextbook” that makes the familiar strange The market leader for introductory sociology courses and a welcome alternative to traditional textbooks, You May Ask Yourself engages students with an irreverent narrative style. It questions what is often taken for granted and helps students apply sociological ways of thinking to their own experiences. The Seventh Edition features new coverage of pressing social issues related to aging, health, and inequality. Several new video interviews introduce important current research, and a thoughtfully revised InQuizitive course uses what learning experts call the “retrieval effect” to help students master core concepts.

The bestselling “untextbook” gets students thinking like sociologists Dalton Conley’s unconventional narrative uses personal anecdotes and current examples to help students understand big ideas. Chapter opening Paradoxes stimulate sociological thinking. And NEW Practice activities–in text and online–invite readers to “make the familiar strange.” Scholarship and examples have been refreshed throughout, especially in a revamped Gender chapter. A wide array of multimedia and assessment tools include award winning InQuizitive activities for students’ pre lecture prep and NEW online activities for post lecture practice.